WHO WE ARE . . .

Crystal Bay Solutions management consulting is committed to helping you increase the value in your business and reduce your implementation risk by embedding in your organization's culture a fundamentally superior approach to business strategy development and execution and management team alignment. 

Our clients include both corporations and non-profit organizations, with a general focus on medium-sized organizations and rapid growth technology companies. Overall we have consulted with CEO’s and senior management of organizations from startup through Fortune 1000 companies.

WHAT WE DO . . .

We provide consulting for development of your strategic plans and team alignment across the enterprise; we help you embed disciplined processes for managing execution of your strategy and cascading those processes throughout the organization; and we deliver online software solutions to enable your management team to track execution progress.

This combined capability enables us to offer a fully integrated set of solutions starting with development of strategies and plans and implementing custom workflow solutions to ensure effective execution and implementation across the enterprise.

Our Credentials . . .

Over the past thirty-five years our founder, Cullen Coates, has held senior positions in both large and small companies. He has worked extensively both in management and consulting with domestic companies and with overseas companies migrating to the US.

His breadth of substantive, hands-on operating experience uniquely qualifies him to provide careful, strategic advice and implementation guidance to Chief Executives.

Our Values . . .

We believe in creating partnerships with our clients that are built on:

Unruffled, thoughtful reactions to business challenges.
Exceptionally responsive service.
Openness and honesty.

How we are different: 

We bring a distinctive combination of professional operating experience, consulting services methodologies, and easy-to-use performance management software applications. Our differences include:

Deep and wide operating experience combined with strong credentials in strategy development and execution as well as management team alignment..

A different process that starts with developing a clear definition of the value you create for your constituents - customers, investors, employees, suppliers and partners.

Issues-driven planning - your plan is based on what you must do, not just what you want to do. It’s driven by the issues you face, not just a collection of “good ideas”.

A focus on driving systemic, aligned and disciplined execution. Following our process ensures consistent, exception-based management of program and project implementation.

Software applications for work group productivity. Using the Quick Base® rapid software development platform, we convert your implementation requirements into effective and affordable applications for information tracking and sharing within your team.

How you benefit:

You create demonstrably greater value for your company and your constituents.

Your team achieves tight alignment around the critical competencies that drive higher performance.

Your team develops clear focus on your critical issues and strategic goals.

You significantly reduce your risk in the business by embedding disciplined, systemic strategy execution management and regular implementation review.

Your team understands the organizational competencies that are required to drive your success.

Your team learns how to allocate scarce resources using a strategic budget framework that ensures that you are not cutting into the muscle of your competitive advantage. Strategy-based budgeting in difficult times gives you a leg up on your competition.

One Satisfied Customer says . . .

“Cullen served as a Board member and Board Chair for an Australian-based company of which I was the CEO. The company went through a migration to the US market and Cullen was an invaluable strategic and tactical advisor throughout the process - providing common-sense guidance on various aspects of US market penetration.

He has a sound understanding of Board dynamics and process and serves as a valuable CEO coach based on his experience working with a significant variety of companies in various industries. He displays an intuitive understanding of strategy in varying circumstances and has developed some methodologies that offered great value to the company as I observed during my tenure as CEO."

Alex Smith, CEO, Regional Development Northern Rivers


Selected Consulting Clients

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